Guardian
Simply put, you’re covered
SCOPE
Branded content
Cross-platform video
Social
Multi-channel lead gen
Role
ECD
Copywriter
INSIGHT
Not everyone understands the difference between health insurance and voluntary benefits. As open enrollment approached, Guardian Life needed an engaging way to help employers and employees better understand how voluntary benefits work, and why they’re so valuable.
Simply put is a friendly video series that speaks to people like people.
IDEA
Having trouble understanding voluntary benefits? Just ask Kelly, Guardian’s friendly, helpful spokesperson who answers questions about confusing voluntary benefits — vision, dental, life, disability — in human, lighthearted terms we can all understand.
IMPACT
Simply Put has accumulated millions of views with engagement rates nearly double industry benchmarks. As a result, it has significantly increased broker and employer awareness of Guardian’s innovative voluntary suite, while also contributing to lifting participation in other adjacent Guardian programs.
1M page views
2.5M social media plays
.35% v .18% industry benchmark engagement rate
