Middlesex Savings Bank
Banking that helps you live life your way
SCOPE
Brand positioning
Brand creative platform
TV
Radio
Print
OOH
Digital display
socila
Role
ECD
Copywriter
INSIGHT
The mortgage, the IRA, the business loan — every bank will tell you they’re there to help you with the big stuff. And Middlesex Savings Bank will, too. But what this bank is most proud of is being there to help you make the most of all the life in between. In the morning, when you go online to review your statement. At the coffee shop, when you pay with your debit card. Or at the drive-up, when you just need to get it done on the fly.
This fully integrated marketing campaign, including website, TV, radio, print, out-of-home, digital, and owned and earned digital and social experiences meets every version you—wherever you go.
No matter your goal, Middlesex Savings Bank has a solution for every version of you.
IMPACT
This campaign increased website visits from people actively looking for new banking products, helping drive over 1,000,000 page views in 2022.