Wamsutta Pimacott
Always the perfect cotton,
from farm to pillow
SCOPE
Brand strategy
Identity and naming
Social
Retail integration
Content development
Website design
Product messaging
Digital advertising
Role
ECD
Copywriter
INSIGHT
Wamsutta pima cotton isn’t “cut” or combined with other non-pima cotton species, compromising the cotton’s purity. That’s why Bed Bath & Beyond believes it’s the only cotton pure enough to include in its Wamsutta line of sheets and towels—and any occasion you can think of.
THE ASK
Brand and launch PimaCott — a distinct luxury cotton brand that can scientifically verify its purity across the entire supply chain utilizing a unique DNA tracking system.
