Takeda
Driving a new era of innovative medicine
that’s more accessible for all
INSIGHT
As the seventh largest pharmaceutical company in the world, Takeda was struggling with awareness in the Americas. This campaign sets Takeda apart from competitors by touting the innovative ways it works to advance healthcare beyond the lab.
SCOPE
Brand positioning
Brand creative platform
Digital display advertising
Connected TV
Social
OOH
Event expeirence
THE IDEA
For 240 years (and counting) Takeda has balanced scientific discovery with human empathy to always put patients over profit. We called this “the Takeda way” and built an integrated campaign on it.
The Arc is a graphic representation of Takeda
It envelops, insulates, and protects the protagonists in our communications. The arc is meant to convey inclusivity, unity, and inevitable progress. This bold graphic element is the signature of “the Takeda way” campaign.
IMPACT
The campaign generated engagement rates that met or beat nearly every industry benchmark, surpassing all expectations and significantly increasing engagement and awareness among healthcare providers, investors, and policy makers.
