TE
In everything, everywhere around the world,
Every Connection Counts
SCOPE
Brand awareness
Employee engagement
Event experiences
Social
Digital engagement
Content development
Cross-platform video
Role
ECD
Copywriter
INSIGHT
TE Connectivity, formerly Tyco Electronics, delivers half a million products that connect nearly every electrical and electronic product in virtually every industry worldwide. These connections play an essential role in our everyday lives. The world literally would not be able to function without them.
The campaign significantly helped TE Connectivity communicate its role as an invaluableluable engineering partner and not just a parts company.
60% lift
brand awareness
64% lift
in site visitors
10,000+
social shares
How Fiber Comes Alive
A separate yet related campaign – How Fiber Comes Alive, – positioned TE Connectivity as the leader in fiber connectivity.
We’re in it
When TE Connectivity shed its former name, Tyco Electronics, they asked our team to launch a global campaign to announce it. Smater, Better, Faster, became the new company’s new rally cry around the world internally and externally.
