Uncornered
Uplifting communities one corner at a time
SCOPE
Brand awareness
Exhibit experiences
Social
Digital engagement
Content development
Cross-platform video
Role
ECD
Copywriter
Inspired by the work of College Bound Dorchester, the Uncornered project set out to discover the moment when young men and women, many gang involved, changed their life’s course and became Uncornered. Stories of notable people placed side-by-side with those still struggling with hardships illuminates how similar—and human—we all are.
INSIGHT
How do you get gang members in some of Boston’s most challenged neighborhoods off street corners and into college? Show them that at some point in time, everyone has felt cornered—and the desire to be Uncornered.
The exhibit has been displayed in the Boston Public Garden, the Boston Seaport district, and Gillette Stadium. It has garnered media attention from outlets including CBS This Morning Saturday, Boston Globe, WGBH Radio, WBUR Radio, the Boston Business Journal, Boston TV networks, the Boston Herald, and Bloomberg Baystate Business Hour. The project is expanding nationwide to help at-risk youth in other cities including Cleveland, St. Louis, and Chicago.